3 Tips For Printing Fantastic Food Labels That Sell
Food Label Tips that will Increase Sales and Keep You Out of A Pickle. You’ve probably seen those weekly grocery store newspaper circular ads featuring “fresh” salsa that looks brown, “succulent” oranges that look yellow, and “tasty” burgers that look green. Does the look of these ads motivate you to grab your keys, drive to […]
Could Your Commercial Package Design Fail?
Avoid These Common Commercial Package Design Pitfalls (and Avoid Failure) It’s a reality: You will face a setback or two when putting together something as complex as your packaging design. Although snags are inevitable, there are a few common pitfalls you can actively avoid to limit the amount of time and money you’re spending on […]
Packaging for Green Products: How it Helps Your Marketing
4 Marketing Tips When Designing the Packaging for Green Products Let me ask you this: Approximately how often do you see packaging for green products that uses earth tones and natural imagery? Quite a bit, am I right? But here’s the thing. To stand out on the shelves and market your products, you have to […]
Digital Label Printing Companies: Top 10 Questions To Ask
Top 10 Factors to Look For When Browsing Digital Label Printing Companies Have you heard of digital label printing? It’s a hot new trend because of the flexibility in graphic design changes, textile options, and more. Although popular, getting quotes from digital label printing companies can feel like a daunting endeavor, especially when you’re not […]
10 Steps to Managing the Packaging Development Process
10 Best Practices for Managing the Packaging Development Process If you’ve ever gone through the packaging development process, you know how many variables and unknowns there are to coordinate. The project can quickly leave you feeling like you’re wrestling a three-headed monster. Once you knock out one area, several others rear their ugly heads causing […]
Packaging Design Inspiration for Manufacturers
Packaging Design Inspiration: Creating Looks That Delight Timelines and budgets. These two factors tend to steer the package design ship more often than they probably should. And it makes sense. Getting your products on the shelves and generating revenue from your buyers is paramount. Let’s take a step back for a moment because the best […]
Make Environmentally Friendly Packaging Pop on the Shelves
How to Inform Your Customers and Sell More Using Environmentally Friendly Packaging It’s not easy being “green.” There are more regulations to adhere to. There are more hoops to jump through in your marketing. And standing out on the shelf can be more difficult. That’s why having eye-catching, attractive, environmentally-friendly, packaging matters. Manufacturers of green […]
Packaging and Label Design Tips: Copywriting
Copywriting Tips for Your Packaging and Label Design When you think of packaging and label design, chances are you’re considering colors, images, and finish. How much emphasis are you putting on the verbiage attached to your label? Although the design will catch a buyer’s eye, it’s often the text that’ll get the curious shopper to […]
3 Keys to Food Label Design With the New Nutrition Label
The FDA’s New Nutrition Label Guidelines and Your Food Label Design Have you heard? The FDA recently passed new regulations for the design of the nutrition labels starting in 2018 (or 2019 for small food manufacturers). Although the changes might seem like they’re far off, they’re not. A lot has to be done to accommodate […]
Why You Must Start the FDA Nutrition Label Changes and Updates Now
Will Your Labels Have to be Updated After the Latest FDA Nutrition Label Changes? The FDA has done it! They’ve made significant updates to the nutrition facts labels and now, food manufacturers are scrambling to keep up. If you’re a food manufacturer, you know the struggle. Will you have to reprint all of your labels? […]