SOS 6: Patterns – Are Glitter and Hologram Labels Right For You?
When staring at a shelf unsure of what product to buy, most consumers appreciate a little push in the right direction. The importance of your label giving your buyer the push she’s looking for cannot be overstated. That’s why some brands opt for 3D, eye-catching materials to jump in front of potential new customers. Glitter […]
Why a Personal Care Company Paid 24% More For Their Product Labels (and Why You Would Too)
How To Know If You Are Measuring The Right Criteria for Your Bids The first step to buying labels is to research. Before you sign a contract or employ a company to produce your product labels, you submit your RFPs (requests for proposals). As they start to come back to you, what’s the first thing […]
Stand Out Series 5: Foil and Embossed Labels
It’s subtle, yet powerful. A gleam of life coming from the shelves. It subliminally catches your eye causing your head to jerk back and take a second look. You might not realize it but soon, you’re fixated on one product out of a sea of others. Running your fingers over the label you feel it […]
Should You Buy Labels from Web-to-Print Companies?
You’ve probably seen or heard plenty of commercials for web-to-print companies, such as VistaPrint or Moo.com. These companies promote themselves as “marketing printers for small businesses” or the go-to spot for business cards, calendars, stationery, labels, websites, and more. They’re used by many startups because they’re cheap. When Web-to-Print Label Orders Make Sense To keep […]
Stand Out Series Lesson 4: Capture Buyer’s Intrigue With Special Die Cut Labels
Has this happened to you? You’re shopping for something specific when a product catches your eye. You’re not sure what it is but the bottle you’re holding in your hand is intriguing. It’s not the color or design. It’s probably the unique shape that subconsciously stood out. You’ve arrived at lesson 4 of 8 editions […]
You Could Save Money by Knowing These Four Factors of Product Label Pricing
You’re a smart business owner. That’s why you’re always on the hunt for areas where you can save a few bucks. Although quality is important (especially when it comes to your labels) you might be able to cut back by making a small tweak to your colors or design. The key is knowing what you […]
The Right Touch: How to Get Noticed With Textured Labels
Consider this: You’re walking down the aisle of the drugstore when a bottle of lotion catches your eye. There are dozens of brands on the shelf, but one stands out more than the others. You pick up the bottle, brush your thumb over the label and are instantly impressed with what you feel – it’s […]
How I Use Evernote for Print Packaging (and How You Can Too)
If you’re not using Evernote, you’re missing out. Evernote is so much more than a note taking application. And, for those of us in the print packaging world, it is an absolutely essential tool for gathering, sharing and keeping records of key information. What Is Evernote? All the notes you take in Evernote are […]
Stand Out Series Lesson 2: How to Use Specialty Label Stocks to Make Your Labels Stand Out On The Shelf
You’re walking down the wine aisle when something catches your eye. It’s a label filled with stunning imagery. You don’t know what type of wine it is yet, but you reach for the bottle anyway. With a label like this, you’re sure you’re going to enjoy what’s inside the bottle. Labels have the power to […]
How to Keep Your Product Labels From Wrinkling
Peel and stick. Seems simple enough. Yet when the fit is off, you’re using the wrong adhesive, or the temperature changes, you could be faced with an unexpected problem – wrinkles. Wrinkles are never a welcome sight. On clothes, skin, and labels wrinkles give the look being old, worn and unkempt. Is that how you […]