Stand Out Series Lesson 1: How to Use Color to Make Your Labels Stand Out
Got color? A dash of color can breathe life into the most mundane of products. In can breathe life into the ordinary, and turn it into the extraordinary. Welcome to the first of eight installments in our Stand Out Series: How to Make Your Labels Stand Out On The Shelf. Every other week, we will […]
Cover up Labels: The Low Cost Solution to Sticky Situations
A Short Guide to Cover Up Labels It’s ok. We all make mistakes. After all, we’re only human. (Except my cousin Ralph, he never makes mistakes. But I digress). Chances are, if you are in the business of selling any products, then it’s almost a guarantee that you either needed cover up labels in the […]
Stand Out Series Intro.: How to Make Your Labels Stand Out On The Shelf
You’re in the supermarket, searching for your usual favorite bottle of wine, only to realize that they’ve run out! You scan the aisle, looking for a worthy alternative. Suddenly, something catches your eye: you’re drawn, transfixed to one product with a label whose colors pop and whose unique design swirls in your mind even after […]
The Latest 2015 Trends in Labels and Packaging
Even if you’re just a small outfit that requires a limited amount of labels or packaging material for your product, the truth is that the packaging and label market is one that is in high demand worldwide. In fact, it’s estimated that the label industry alone will generate up to $110 billion in sales in […]
NFC Labels: A Great New Way To Interact With Your Consumers
There is a new technology that has the potential to revolutionize the label and packaging industry. This technology can increase customer interaction and satisfaction while simultaneously providing valuable data about the consumer and the product viability. Welcome to the new horizon of the label and packaging industry. Welcome to NFC technology.
Digital or Flexo? How To Choose The Right Product Label Printing Method (And Not Regret It Later)
“There’s a time and place for everything…and now isn’t the time or place to _______ “ (fill in the blank). Ever heard that quote before? Well, the same is true for which product label printing method you choose—there’s a time and place for each and if you get it wrong, it won’t be pretty…literally! When […]
What The Web Design Industry Can Teach You About Good Label and Packaging Design
Did you know that a visitor to a web site makes a decision whether or not to stay on that site in about three seconds? If they don’t find what they’re looking for, or their attention isn’t kept, they’ll leave and go somewhere else. This post isn’t to educate you about web design. But, there […]
How To Get Retailers To Carry Your Vitamins And Supplements
If you’re looking to find out how to get retailers to carry your vitamins and supplements, your answers are here. What if there was an industry that was practically recession proof, and was guaranteed to grow by $1 billion every year? Guess what? There is! The vitamin and nutritional supplements industry is exploding, and isn’t […]
The Product Labeling and Packaging Chargeback
Avoid these 4 Product Labeling and Packaging Mistakes That Can Cause A Chargeback Regardless of whether or not you’re a General Manager of an established food product sold in large retailers, or you’re an entrepreneur trying to get a new supplement into stores, you may at some point experience a chargeback (queue scary music here). […]
7 Questions You Must Answer Before Decorating Your Unique Shaped Container
You have an unusual shaped container to stand out from the crowd. But decorating it can be darn near impossible. Which method do you choose? Labels Shrink Sleeves Direct Screen Print In Each Case, There May Be Pros & Cons