Stand Out Series 5: Foil and Embossed Labels

It’s subtle, yet powerful. A gleam of life coming from the shelves. It subliminally catches your eye causing your head to jerk back and take a second look. You might not realize it but soon, you’re fixated on one product out of a sea of others. Running your fingers over the label you feel it […]

The Right Touch: How to Get Noticed With Textured Labels

Consider this: You’re walking down the aisle of the drugstore when a bottle of lotion catches your eye. There are dozens of brands on the shelf, but one stands out more than the others. You pick up the bottle, brush your thumb over the label and are instantly impressed with what you feel – it’s […]