SOS 6: Patterns – Are Glitter and Hologram Labels Right For You?
When staring at a shelf unsure of what product to buy, most consumers appreciate a little push in the right direction. The importance of your label giving your buyer the push she’s looking for cannot be overstated. That’s why some brands opt for 3D, eye-catching materials to jump in front of potential new customers. Glitter […]
The Right Touch: How to Get Noticed With Textured Labels
Consider this: You’re walking down the aisle of the drugstore when a bottle of lotion catches your eye. There are dozens of brands on the shelf, but one stands out more than the others. You pick up the bottle, brush your thumb over the label and are instantly impressed with what you feel – it’s […]